Apollo advertises $49/user/month. But credit overages, per-seat pricing, and annual lock-ins push real costs to $300-400+/mo for a small team. Conveyor is $299/mo flat — everything included.
| Feature | Apollo.io | Conveyor |
|---|---|---|
| Starting price | $49/user/mo (annual) | $299/mo flat |
| Real cost (3-person team) | $300-800+/mo | $299/mo |
| Per-seat pricing | Yes — every user costs more | No — one price |
| Credit system | Yes — emails, phone, exports all cost credits | No credits — unlimited use |
| Prospect search | Database search (credit-gated) | AI-powered search (unlimited) |
| Deep research | Basic company data | AI research: pain points, tech stack, talking points |
| Personalized outreach | Email sequences (template-based) | AI-written emails using research data |
| Contract length | Annual (auto-renews, 60-90 day cancel notice) | Month-to-month |
| API access | Professional plan ($79/user/mo+) | Included |
| Hidden costs | Credit overages, phone reveals (8 credits), add-ons | None — $299 is $299 |
Apollo's credit system means every action costs credits. Phone reveals cost 8 credits each. A 5-person SDR team on Professional can burn through credits in 2 weeks, then pay $0.03-0.10 per additional credit.
Every team member adds $49-149/mo. The Organization plan requires a minimum of 3 users ($447/mo minimum). Costs scale linearly with headcount.
Best pricing requires annual commitment. Contracts auto-renew with 60-90 day cancellation notice windows. Miss the window and you're locked in for another year.
Apollo's pricing has increased repeatedly — from $19/mo to $29, then $39, $49, $59. Annual contracts include 5-10% price increase clauses. Your costs go up even if your usage doesn't.
Try 5 prospect searches free. See the difference AI-powered research makes vs. raw database lookups.
No credit card for free trial. Cancel paid plan anytime.
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